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This site is build on openstandards with opensource software and an openmind. That is why all content is licenced under the open content licence.
We have got to learn to address humans. Not just humans who can code. That is, if we want to be a true community for a product. A product that is well designed and does attract both the business and the user to participate in the product, the process and hence the community.
Leaderers. Entrepeneurs. Visionaries. Testesters. Document writers. Project Managers, marketeers. To name just a few. Of course developers can also have the skills to do these jobs, an often overlooked fact. But someone who is "just" a marketeer, will not come for the code. (S)He might come for the job at hand, money that might be involved, the functionality, but the best reason why an external non developer should come to the community to help out, is the community that is helping her/him out. Not clean lines of code, but helping hands of love.
DrupalJam -organised by the Dutch Drupal foundation- will be held in Utrecht, April 30 and it really represents the helping hands -not just the lines of code- of the community. With keynotes from Bruce Lawson ( HTML fame), Marco Derksen (digital strategist, entrepreneur) and featured speakers like Jefrey Maguire (moustache fame, D8), Anton VanHouke (leading design agency in the NL, introduced scrum in to strategy and design), Stephan Hay (designer, writer) and Ben van 't Ende (Community Manager for the TYPO3 Asssociation).
The event will be held in an old industrial complex as can be seen in these shots
I am really looking forward to this event, it has a long tradition and always strengthened the community and brought in new blood. People who "Come for the business and stay for the community" Those who come of the need for design and stay for the love. Or love the functional and stay for organising the next DrupalJam.
By reusing resources to produce new goods or services, we make optimal use of that what is there. This is no longer a “left" or “green" political statement but is being executed by all parties in the political and economical arena, simply because it is in the interest of the person doing so as well as all other persons. It makes economical sense to reuse resources, be good for persons, the community and the environment. Even if it was just for the tragedy of the commons or from a prioner’s dilemma point of view. For those interested in how doing good or bad impacts the group, this academic PDF might be a good start. If you master Dutch this TED quality keynote during a DrupalJam conference of my friend Yoast on vimeo is truly something to watch.
So it is my opinion that CSR has moved beyond empty platitudes and has become truly in the genes of people and companies. Many people think that CSR started as corporate philanthropy, a way of the rich to donate to the poor. I don't think this is true, in every revolution, there have been powers to do good for the environment, the people and the community. For example during the Industrial Revolution there was a very strong new socialism trend with taking care of the housing, commnities and villages of the workers, “The garden cities of to-morrow". Not because “the Rich" want to do good perse (“philanthropy"), but because it made sense economically; less death and diseases (less risk) and a richer and happier workforce (and new business models around this growth).
Most of the definitions I have seen of CSR have in common that it is an integral vision towards sustainable business with social responsibility in business decisions to balance the social and economic impact of the decision. That by itself is an excellent definition and one that will be supported by anyone who is been doing business. The implementation most see however is to have a policy on carbon footprint in a company or to only buy agricultural products that are produced in a sustainable way, without pesticides. All fine.
But it seems that there is a very easy way to have implementation of CSR: by using a product that is produced to be be reused, made with the knowledge of thousands and with target audience of the world. The product that is not wasting a single second of the future and not wasting a drop of the paste. Indeed, I am talking about using open source software (OSS)!
And hence, a company that is using open source has a sustainable competitive advantage by using valuable rare resource in the most optima form. Therefor I dare any company that is using software to produce goods, to take using open source software into account and into its’ Corporate Social Responsibility policy. For by using open source software, we can truly make a better world by using more knowledge and less resources.
A very healthy situation for any company.
PS: if you want more information on this vison, do visit the 12 Best Practices from Wunderkraut session at the DrupalCon Amsterdam. Or visit Wunderkraut at booth number 1 in the sponsor lounge, right by the coffee! We are part of the community that uses and make open source software. With passion.
maar als het om mail of offline uitingen gaat, kijkt niemand naar accesability
Ik ben voor een open web. Voor toeganglijke websites. En oprecht van mening dat zeker elke overheids site daaraan moet voldoen. Maar als het om offline zaken als brochures gaat, dan kijkt niemand naar kleurstelling. Leesbaarheid. Of dat blinden ook de brochre teksten kunnen verkrijgen. Want dat is geen doel, daar zijn geen badges voor.
Of bijvoorbeeld mail. Hier een voorbeeld van gemeente Amsterdam, maar geldt voor *elke* nieuwsbrief. Mailclients zijn namelijk niet gemaakt om HTML mail te lezen. Je kan natuurlijk gewoon plain text mail versturen. Zonder plaatje tracker die ziet wanneer ik welke mail waar en hoe laat open. Maar dat wil je niet.