Selling Drupal. Not a contradiction but not as easy as selling a license of a proprietary CMS. Selling something that is "free" (gratis) seems like an odd idea to many. So how do we get our beloved Drupal CMS spread in a broader range that home blogs, new media sites and the like?

Well, some prospects have functional requirements for their CMS like "It has to start with a D and end with Drupal". Usually there is a passionate user somewhere in the ICT department that convinced some people to go for Drupal. And while this technocratic approach does have its drawbacks, it is a good way to gain more ground and bring Drupal on a higher level.

But most of the time the prospect "just wants a CMS". And since there are zillions of Open Source CMS-es it is hard to choose. Most OSS CMS-es do not have a local "sales" so the company will end up with a proprietary CMS that is years lagging, only have a dozen developers and a couple of hundreds users but with a sales person that is a member of the same club as the CEO.

However, now most bigger companies are moving towards their third CMS implementation, people know what they want from a CMS and people are actually looking for an Open Source CMS and hence an Open Source implementer like my employer is in the Netherlands. And those bigger enterprises all read Gartner, Forrester, MetaGroup and other IT research and advisory companies. I have a very strong opinion about those companies (just echoing yesterdays news for companies that will be in today by tomorrow) but that is a different story. In the boardroom magic quadrants, hype cycles and two by two tables are the goal for any powerpoint wisdom, so if you want to be in the boardroom you have to play chess on the management chessboard; a 2 x 2 matrix.

CNet (writing many rtiles about Drupal in a positive way!) has a piece called Forrester calls out Alfresco and Drupal as the top-two open-source WCM systems. This is really /great/ news, instant boardroom Fähigkeit for Drupal. Forrester says so so we need Drupal!

You can read the excerpt of the report over at Forrester:

This document answers frequently asked questions about the role that open source plays in the WCM market.

You have to pay for the real article but even without reading 20 pages about community, functionality etc, I think it is fine to say that Drupal will be a word you can say in the boardroom from now on. "Could you please fill my cup with some coffee Drupal's" for example.

Thanks to Kieran and others who gave input for the report