journalism Iphone applicatie, waarom we geen silos nodig hebben

Jaja, ilse blijft hip. Ilse blijft voor op lopen. Ilse's heeft een echte iPhone applicatie! Hoera, nu kan ik zien op mijn iPhone....

nee, Ilse, nee Sanoma, nee, dt is niet de weg te gaan!

Vanuit marketing begrijp ik prima dat jullie een iPhone applicatie willen hebben. Geassocieerd worden met digital bohemian is lovenswaardig en slim. En vanuit commercie begrijp ik het ook, een dedicated applicatie op een handheld geeft heel veel mogelijkheden voor additionele diensten, advertising en gebruikersdata verzamelen. Maar als we even niet vanuit een bedrijfsonderdeel van Ilse redeneren: een gebruiker wil dit niet!

Kom op zeg, een applicatie om een website mee te bekijken? Dat noemen we een browser.

Een applicatie om EEN (1!) website mee te bekijken? Dat noemen we een ongewenste silo.

Gaan we straks voor elke site op het internet een client schrijven om de site te kunnen zien? Nee. Ik wil geen client voor maar een client voor websites, ik wil geen client voor radio538 maar een client voor radio.

Dus kunnen alle wannabe-hip marketeers stoppen met het bouwen van deze silos? Want gebruikers gaan die muren doorbreken, en wanneer de muren vallen, dan kan je wel eens aan de verkeerde kant staan.

Hoe niet op te vallen (trek een pak aan en kruis je armen over elkaar)

Vandaag viel een bijlage van de comptable in de bus. een soort top 100 lijst van beste werkgevers / bedrijven met veel advertorials waarin interviews werden gehouden met key spelers uit zo'n bedrijf. Leuk om te zien / lezen maar wel opvallend dat van de 30 interviews, de helft van de mannen (m/v) standaard geportraiteerd staan met hun handen gekruist over elkaar heen. Ongetwijfeld een gemakkelijke pose, een goede business uitstraling. Maar verre van onderscheidend. Dus heren (m/v) iets opvallender en minder standaard mag wel als je gezien wilt worden.Zie de volledige set op mijn flickr account.

Disclaimer: ik word gastredacteur bij de computable, mocht er een foto worden gemaakt dan neem ik de positie aan :-)

More newspapers moving towards Drupal

Publishers (especially newspapers) are going to some very rough times. Most of the journalist and publishers are still in denial about how the web changed the creation and gathering of news and are up in their ivory tower thinking they publish for dead-trees and web is just an over hyped toy medium. While smarter publishers understand that the web is a disruptive technology and if they do not change, they will become a dinosaur.

Some of those publishers that do get it, think that they only way to be online is via the same tool that the competition is using. Their is no branch in the world that is so inside-thinking as the publishing market. Newspapers still do not understand that they are not competing with other newspapers anymore, but with every single site on the Internet. And this is why "braindead" tools like escenic still have a huge market; newspaper A chooses a proprietary tool, so newspaper B has to have the same tool.

In that respect it is good to see that more and more newspapers are not using what another newspaper is using, but what other quality sites are using as a tool to publish. And today, a newspapers therefor switched to Drupal.

The news on

The world’s oldest Jewish newspaper, London-based The Jewish Chronicle, has re-launched its news site using free open source software Drupal.

The Jewish Chronicle, popularly known as The JC, has become the latest news site to choose open source software Drupal as its content management system (CMS).

"I would like to think we are the first national news site in the UK to run on Drupal, but I do not know for certain that we are. At the moment we are in beta mode, so we are not shouting about it," Richard Burton, managing editor of The JC, told

For the former editor of, who joined the title in February 2007, the contrast between the expensive, large-scale online development at his former newspaper and the low-cost, lightweight use of Drupal could not be starker.

I like that, cheaper then the big projects that are twice as expensive, taking 3 times as long to implement and deliverg half the functionality. Read also this article that is related to this.

I do think that Drupal will grow in every market, but public and media are the two markets that will adapt the power of Drupal really fast.

Forrester brings Drupal in the boardroom

Selling Drupal. Not a contradiction but not as easy as selling a license of a proprietary CMS. Selling something that is "free" (gratis) seems like an odd idea to many. So how do we get our beloved Drupal CMS spread in a broader range that home blogs, new media sites and the like?

Well, some prospects have functional requirements for their CMS like "It has to start with a D and end with Drupal". Usually there is a passionate user somewhere in the ICT department that convinced some people to go for Drupal. And while this technocratic approach does have its drawbacks, it is a good way to gain more ground and bring Drupal on a higher level.

But most of the time the prospect "just wants a CMS". And since there are zillions of Open Source CMS-es it is hard to choose. Most OSS CMS-es do not have a local "sales" so the company will end up with a proprietary CMS that is years lagging, only have a dozen developers and a couple of hundreds users but with a sales person that is a member of the same club as the CEO.

However, now most bigger companies are moving towards their third CMS implementation, people know what they want from a CMS and people are actually looking for an Open Source CMS and hence an Open Source implementer like my employer is in the Netherlands. And those bigger enterprises all read Gartner, Forrester, MetaGroup and other IT research and advisory companies. I have a very strong opinion about those companies (just echoing yesterdays news for companies that will be in today by tomorrow) but that is a different story. In the boardroom magic quadrants, hype cycles and two by two tables are the goal for any powerpoint wisdom, so if you want to be in the boardroom you have to play chess on the management chessboard; a 2 x 2 matrix.

CNet (writing many rtiles about Drupal in a positive way!) has a piece called Forrester calls out Alfresco and Drupal as the top-two open-source WCM systems. This is really /great/ news, instant boardroom Fähigkeit for Drupal. Forrester says so so we need Drupal!

You can read the excerpt of the report over at Forrester:

This document answers frequently asked questions about the role that open source plays in the WCM market. You have to pay for the real article but even without reading 20 pages about community, functionality etc, I think it is fine to say that Drupal will be a word you can say in the boardroom from now on. "Could you please fill my cup with some coffee Drupal's" for example.

Thanks to Kieran and others who gave input for the report

Usual suspects... with a new kid on the block

Read this entry at freesoftwaremagazine (a drupal site)

Every field has its own key individuals who donated much of their time to the ideas they believed in. Each one of them is a reminder that it’s up to individuals to make a difference — and to make history. Their work affects large chunks of the world’s population, and bring amazing changes to the way we see and experience the world.

And then it lists the usual suspects.. like Richard Stallman, Pamela Jones, Linus Torvards, Mark Shuttleworth, Larry Page and Sergey Brin, Bob Young and Matthew Szulik, Jimmy Wales, Lawrence Lessig, Tim Berners-Lee, Blake Ross, Keith Packard, Dries Buytaert, Bram Cohen...

Wait a minute, Linus, Richard and.. Dries?

I am not a fan of anyone or anything apart my own two loves. But I think it is cool that Dries (and more important Drupal) is now listed amongst the mainstream OSS projects! A big step from a small village (dorp), to a big town to conquering the world!

BTW: I like the work of RMS but his style, ego and narrow vision is not something I appreciate. For the rest of the group, Dries can be proud to be one of them, standing on the shoulders of the community.

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