
With "scandals" like the apple (and lesser know: google) locationgate, one can wait for the next scandal coming to a theatre near you; your living room!
Google, Apple and others have been in the IT business for long, they understand End User Licenses, the fine line between behavioral marketing and privacy. Not that I trust Apple, Google or any other big enterprise that they will behave. But companies like these (but alse newcomers like dropbox) have at some time had the experience of a backfire. Where the outrage over what they collect and how they analyse my data or usage has really put the marketeers in the back of the room and the techies back to the front-row. If the risc of potential imago damages are bigger then the benefit of selling or using the data, companies tend to avoid the risc.

However, television makers know nothing about security, IT and privacy. Televisions used to be a dumb tube that receives broacasted material over the air or cable with no information being send back and due to this the lack of information about the usage, created an own industry by itself. Now all this has changed, I have an "Internet TV" that recieves a digital EPG, can be updated over the air by the vendor, sees if I am in the room and I can even tweet from my television!

I am sure, really really sure, that within one year we will see a scandal about this. Because the marketing guys at BigTVVendor Inc. thought it was handy to send back what channels were watched, by how many people, what Youtube movie was looked at, for how long and what commercial breaks were skipped by flipping channels. I have sniffed the packets yet (will fire up wireshark real soon :-) but trust me, i this data isnt already being send back to the mothership, it will be. Because marketing people will always be in the front rows of the class and have no sense about privacy.
Hint: I can not remember that I ever agreed to a Terms and Conditions on my TV and never saw hence accepted a new Terms and Conditions when I upgraded to a later version...