Why the title

The tittle of this book- PVR, the drug of a generation- was inspired by a song from the Disposable Heroes Of Hiphoprisy song Television, the drug of a nation:

Back again, "New and improved"
We return to our irregularly programmed schedule
hidden cleverly between heavy breasted
beer and car commercials
T.V. is the place where phrases are redefined
like "recession" to "necessary downturn"
"Crude oil" on a beach to "mousse"
"Civilian death" to "collateral damages"
and being killed by your own Army
is now called "friendly fire"